Burger King had this brilliant idea to unite The Whopper and The Big Mac for an epic yet meaningful fight for World Peace. I loved the idea and so did Burger King. They were completely public about their thoughts and ideas and even created a website describing each and every detail of the campaign. mcwhopper.com From the uniforms to the location to the burger itself, Burger King had it all worked out. All of the proceeds would go to non-profit organization Peace One Day. It was a completely beautiful idea! A pop-up shop would be opened in Atlanta-- the mid -way point between the McDonald's headquarters in Chicago and Burger King's headquarters in Miami, and on September 21, 2015 on World Peace Day, people would come together and munch on the delicious hybrid burger referred to as the McWhopper. Unfortunately, McDonald's said no. They said they felt their brands could do something better to make a difference. What. Check out this article. Coke and Pepsi... Adidas and Nike... MCDonald's and Burger King!! These "brand wars" are some of the most famous in the world! This McWhopper would have been a game changer. What a positive example these companies would have sent to the world. That for one day, two competing brands can unite and promote peace worldwide. Even though the event would have been small scale (only taking place in Atlanta), it would have rocked the world. It could have been so epic, McDonald's. I would have definitely accepted the offer and broadcasted it all over social media. I probably would have created an Instagram account, just for the MCWhopper. The message would have been clear-- if two brands that are eternal competitors can peacefully come together and make something marvelous, that can be true for anyone. Peace is possible! Little acts can accumulate and send messages throughout the nation and eventually the world. What a shame McDonald's. Maybe Peace Day 2k16?
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Bailee KussrowI have many thoughts. I have many passions. Archives
June 2017
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